About Us

Crush Boutique launched in 2007 when owners and childhood friends Rebecca Hall and Laura Ayers set out to create a unique shopping experience with a warm atmosphere and customer service that mimics shopping with a best friend.

Providing a well-curated collection of the best in women’s contemporary fashion, Laura and Rebecca select diverse pieces for every aspect of your life. From elevated everyday to elegant cocktail, Crush’s style can best be described as sophisticated with a hint of whimsy. Hall and Ayers juxtapose sought after labels like Hunter Bell and ba&sh with wardrobe staples from Rails, White + Warren and Citizens of Humanity, creating an unparalleled selection in an intimate setting. 

In 2015, Crush Boutique's sister store, Whitney + Winston, was born as Hall and Ayers saw a need for high end but attainable children's fashions in the Boston area. Whitney + Winston is a lifestyle boutique that specializes in children's and women's apparel, accessories, and gifts. Whether you are shopping for yourself or a loved one, you are sure to find something fabulous from featured designers such as Petite Bateau, Barefoot Dreams, Pink Chicken, Kissy Kissy, Angel Dear, and Minnow. For a truly special memento, custom monogrammed and embroidered children's sweaters are a cherished Whitney + Winston staple designed by our team and made in the USA. 

* Crush has been featured in InStyle, Lucky Magazine, Glamour UK, Us Weekly, Boston Common Magazine, the Boston Globe, and was awarded Best of Boston for Women's Casual Clothing by Boston Magazine.